Good Enough

Good enough gets a bad rap.

Good enough doesn’t mean you’re doing the bare minimum. It means you’re doing the right amount.

Good enough doesn’t mean bad quality. It means you’re not over-spec-ing a product.

Good enough ensures you don’t overdesign. It means you properly understand your customer and their success criteria.

Take a look at The Apple Watch in comparison to Polar’s Vantage V (a product designed for hyper-athletes). Now imagine if Apple used the sensors that Polar was using.

Does that make The Apple Watch more precise?


Does it make the product better?


You see Apple understands the market it’s serving (average consumers). And it’s based on their success criteria that they design their products. Including sensors that provide super-precise readings makes sense for a product intended for triathletes. Not so much for The Apple Watch. Apple would be overdesigning if they were to use Polar’s sensors.

Understanding your customer, and their success criteria, dictates how premium your product should be. What precision level it needs to communicate. What materials you should use. Shoot for good enough, unless you want to overdesign.

Side note: you never want to overesign

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