I had to send Tre back to development. Everything was done — presumably. The working prototype was ready. We shot high quality pictures for social media. The crowdfunding video was done.
And then I scrapped everything. It was one of the toughest decisions I had to make.
I thought my product was ready. It wasn’t.
Let’s start over.
I paid in excess of $6000 to prepare the photos and video, mind you. But I had to make the decision. There’s a thin line between good enough and not good enough. You don’t want to be on the wrong side of that line. Tre’s value proposition was in its removable tray and C-shaped base which got out of your way. This allowed for multitasking.
However, the working prototype didn’t succeed at delivering that value proposition. And that, I believe, is the true test for whether your product is good enough: does it deliver on its promise?
The prototype in hand was deflecting. The table wasn’t stable. The trays were significantly overweight to the point that they were unusable!
Tre wasn’t good enough, yet. It wasn’t delivering on its promise.