Hi, I’m Abdulmohsen Alduwaisan.
I first heard of the word innovation back in 2013. It intrigued me. It moved me, and I wanted to better understand it. Its basic tenets appealed to me: prototyping, experimenting, creating. Since then, I’ve been on a relentless pursuit to better understand it. I spent a lot of time between learning and applying. One thing stood out for me: innovating is completely different from innovation. What I had been reading in innovation literature is largely different from how things play out in reality. I’s as if innovation is a view of things in hindsight while innovating unfolds differently in foresight. Innovation is after-the-fact. It’s a label that we confidently slap on successful products and solutions. Innovating is the process, the trials and the uncertainty. This stark difference between innovation and innovating is the basis of what I’m after.
In my newsletter, I aim to debunk innovation, experiment with innovating, and share everything along the way. If you’ve been spending a lot of time reading up on innovation but getting stuck in applying what you’ve learned, then this newsletter is for you. Join me if you’re a creative that is seeking to design, build and launch differentiated solutions that deliver impact.